As a PR practicioner, I'm doing what I can to stay up-to-date with the latest and greatest social media tools. But I keep asking myself, is it really "all that"? I see myself, and to some degree, my clients, racing to post those tweets , get a Facebook Fan Page going, launching a social media release and casting about for other avenues we feel we might be "missing out on..." that can bring in new business -- especially in today's challenging economic climate.
Part of me wants to sit back in the old rocking chair and launch into a "well, in my day" diatribe addressing my growing concerns about the slow death of trusted and true media outlets -- both trade and consumer. It's breaking my heart to see great publications struggling to stay relevant and in business. As they erode, I see and hear about people taking things they've read online and taken at face value -- non-fact-checked or sourced articles, posts, tweets and others that enforce certain beliefs or values they already hold true --whether they are or not...
Alas, I digress. I guess I do see the great value and great challenges that social media offers in the marketing arena . So...it's time to stop my grumbling, get out of the old school rocking chair, buck up and jump on board.
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